ABOUT US

Story of the brand:
Taneira

Taneira, the women’s ethnic wear brand from Titan, the Tata group company, offers unique pieces across sarees, dress materials and Ready-To-Wear kurta sets made from pure & natural fabrics from over 100+ weaving clusters of India, celebrating the diverse textiles and craftsmanship: the best of India under one roof.

Taneira aims to provide the rooted yet progressive Indian women withexclusive design, diverse workmanship and authenticity of handcraft. The products cater to all occasions that a woman would want to adorn herself for– festivals, weddings and special occasions. The brand offers a unique and relaxed browsing experience with knowledgeable staff across 11 cities and 26 stores across India.

Launched in 2017, Taneira is now 26 stores strong across Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara, Lucknow and Kolkata. Taneira is also available online with global delivery at www.taneira.com.

Our Story

The Inception

Taneira, the youngest brand of Titan Company Limited was conceived during an internal crowd sourcing of ideas around 2015. Multiple teams suggested sarees as a product category and rigorous rounds of evaluation finally resulted in sarees as the winner for a pilot project. Sarees was a natural extension of Titan's value proposition: design led lifestyle brands that enable self-expression - Titan, Tanishq, Raga, Fastrack among others and now Taneira

Our Story

Our Journey

After the inception, We began our journey into the wonderful world of sarees- we met up with Handloom Commissioner of India, simultaneously began detailed consumer research, evolved a value proposition, visited weavers, craftsmen and artisans in every nook and corner of the country, and launched our first trunk show in October 2016. Post the reception we received, our first pilot store in the country was launched in February 2017.

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